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Gewaagde entrepreneur skep 'n knock -out Soylent

Gewaagde entrepreneur skep 'n knock -out Soylent


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Die wêreld het nog 'n beige voedselvervanger nodig gehad

'N Nuwe afslaan Soylent genaamd "Schmoylent" is op die mark.

Soylent, die wonderlike nuwe beige maaltydvervanger wat na bewering alles bevat wat 'n mens nodig het om te lewe as die mens nie van kos hou nie, is so gewild onder mense wat normale kos opgegee het, dat die aanvraag in so 'n mate groter is as die aanbod. nuwe afslaan is geskep, en dit word 'Schmoylent' genoem.

Volgens Gawker is daar soveel mense wat kos wil opgee, dat daar 'n lang agterstand met bestellings is en 'n waglys vol mense wat wag om hul Soylent -bokse te kry. Die Soylent -forums is vol Soylent -aanhangers wat kla oor die waglys van hul gunsteling produkte, wat na bewering tot drie maande kan wees vir nuwe kliënte. Maar die nuwe "Schmoylent", die plaasvervanger vir voedsel, adverteer dat dit binne slegs een tot drie weke gestuur kan word.

Resensente op die webwerf van die produk sê Schmoylent het die tekstuur van pittige pannekoekbeslag en 'n hawerige, sagte vanieljegeur wat nie onaangenaam is nie. Schmoylent ter waarde van een dag verkoop vir $ 20, en 'n maand se voorraad is $ 300.


Tegnies vaardige paar maak van dieet-inbraak 'n voltydse eksperiment

Die derde verdieping van die American Industrial Center in die Dogpatch -distrik van San Francisco is 'n sentrale plek vir voedsel. Dit huisves banketbakkers, kolwyntjiebakkers, gebakmakers en spysenieringsondernemings. Almal maak of verpak kos. Selfs die twee jong ouens wat meer na chemici lyk as sjefs, maak tegnies kos. 'N Nuwe soort kos.

Alex Cho Snyder (27) en Richard Sim (26 & 8212), weggesteek in die humiditeitsbeheerde, lugversorgde hoek van die gebou, kap beide die mens se dieet in, met 'n glans, in haarnette en gesigmaskers. Hulle spandeer hul dae aan die meet en eksperimenteer met verskillende meel en poeiers, en meng pannekoekbeslagagtige drankies wat belowe om volledige voeding te lewer.

Voedselwetenskaplikes is egter ook nie. Hulle het nie 'n agtergrond in gesondheid of voeding nie. Hulle beskou hulle nie eers as sjefs nie.

Cho Snyder is 'n opgeleide sagteware -ingenieur. Sim was vroeër 'n tegniese werwer. Albei is mede-eienaars van Super Body Fuel, 'n onderneming wat besig is met iets waaraan voedselwetenskaplikes al dekades lank werk: verbetering van wat en hoe ons eet.

Geïnspireer deur Rosa Labs, die begin van Los Angeles wat die mees onlangse golf van dieet inbreek deur sy vloeibare maaltyd Soylent (ja, soos die fliek. Nee, dit is nie gemaak van mense nie. ”), Cho Snyder en Sim het 'n reeks poeiermengsels ontwikkel wat met water of melk geskud kan word om 'n volledige, voedsame maaltyd te bied.

In teenstelling met SlimFast en ander vloeibare maaltydvervangers wat as gewigsverlies- of gewigstoename-aanvullings verkoop word, is Super Body Fuel ’s Schmilk en Athlete Fuel vir daaglikse verbruik vinniger as kook, goedkoper as om uit te eet, om groter te pak voedingspons as 'n klubbroodjie.

As dit 'n bietjie wetenskaplik ongesond klink, is dit omdat die jurie weet of hierdie gekapte diëte op die lange duur gesond en veilig is. Sommige voedingsdeskundiges sê dat jy kos kan omskep soos jy wil, maar mense is ontwerp om volvoedsel te eet, kou en alles.

As voedsel vooraf gemeng en gemeng is, slaan ons 'n deel daarvan weg

sê Neal Malik, 'n assistent -professor in kuns en wetenskap vir natuurgesondheid aan die Bastyr Universiteit in San Diego. Net omdat dit in vloeibare vorm is, maak dit dit nie meer biobeskikbaar nie. ”

Nog 'n probleem: Baie gekapte voedselprodukte ondergaan nie dieselfde regulasies as die voedsel wat ons in supermarkte kry nie, en produkte soos Soylent en Schmilk is so nuut dat min, indien enige, navorsing gedoen is om die doeltreffendheid daarvan te bewys.

“Jy kan nie altyd seker wees wat jy kry nie, en Malik het gesê.

Dieet hackers smeek egter om te verskil.

Deur hul resepte in die openbaar te deel op webforums en webwerwe soos Reddit, voer hulle aan dat hul maaltye net so deursigtig is as wat u kry. Dit was eintlik Rosa Labs ’ se eerste deel van die Soylent-resep wat 'n beweging veroorsaak het van mense wat hul eie meel en poeiers by Amazon bestel en tuisgemaakte weergawes van die beige-gekleurde drankie meng.

Cho Snyder was een van die eerste wat die Soylent -resep gemaak het, en het dit aangebring deur die hoeveelheid koolhidrate te verminder en die vesel te verhoog. Hy het sy voedselwetenskaplike eksperimente in sy kombuis uitgevoer, vir hom homself tuisgemaakte Soylent opgemaak en sy aangepaste resepte aanlyn geplaas.

Net soos Rob Rhinehart (27), wat die oorspronklike Soylent geskep het en nou uitvoerende hoof is van die Rosa Labs wat deur die onderneming gesteun word, het Cho Snyder opgetree as 'n alles-in-een-voedselvervaardiger en -toetser. Hy het homself 'n menslike proefkonyn gemaak en die resep aangepas op grond van hoe dit hom laat voel het.

As iemand veiligheidsprobleme het, hoef hulle net na hom te kyk: sover hy weet, leef hy nog steeds en is hy gesond.

Toe mede-forumgangers vra of hulle sy weergawe van Soylent by hom kan koop, begin hy ook vir hulle bondels opdok.

Aanvanklik het ek gedink dat dit net 'n paar maande sou duur, en hierdie mense wat by my wou koop, was net toevallige mense op forums, en sodra die amptelike Soylent uitgekom het, wou niemand hierdie toevallige ding wat ek gemaak het nie, & #8221 het Cho Snyder gesê.

Maar die belangstelling het nie bedaar nie, en minder as vier maande nadat hy sy eerste aankoop in Soylent gemaak het, het Cho Snyder sy werk as programmeerder verlaat om voltyds 'n dieet -hacking te volg.

Mense het 'n aangebore begeerte om te verbeter, te verander en dinge beter te maak, en ons het dit al lank gedoen met dinge rondom ons, ” het Dave Asprey, 'n Silicon Valley -entrepreneur, skrywer van die New York Times se topverkoper gesê Bulletproof Diet ” en selfbeskrywe liggaam en dieet hacker. ”

Nou draai ons ons aangebore begeerte na binne, en hy het gesê.

Alhoewel Asprey's Bulletproof Diet, wat die verbruik van botter in koffie bevorder en mense ontmoedig om sekere korrels en peulgewasse te eet, baie verskil van Rosa Labs ’ en Super Body Fuel ’s vloeibare maaltye, werk dit op 'n soortgelyke beginsel: ons is verantwoordelik vir ons liggame, en ons kan ons met allerhande beskikbare inligting bewapen om ons dieet te hack vir beter resultate.

En dit is geen verrassing dat dit nou alles gebeur nie, volgens Chris Dixon, 'n algemene vennoot by die waagkapitaalfirma Andreessen Horowitz, wat $ 20 miljoen in Soylent belê het.

Die internet het mense in staat gestel om die wetenskap agter voedsel te ondersoek. E-handel het mense in staat gestel om hul kombuis-eksperimente in ondernemings te verander. En webforums het plekke geword waar mense die woord kan versprei oor wat hulle maak en wat hulle geleer het.

Dit is 'n beweging van mense wat die wetenskap en al die navorsing wat die afgelope dekades in voeding gedoen het, wil gebruik om beter voedselprodukte te skep, het Dixon gesê.

Cho Snyder en Sim het 'n lang pad gekom van kombuise. Hul Super Body Fuel -hoek in die American Industrial Center is die tuiste van gesteriliseerde oppervlaktes, duur digitale weegskaal en 'n “ gegeurde sementmenger ” om hul meel en poeiers te meng.

Nadat hulle die hoeveelheid vitamiene en minerale wat in elke porsie Schmilk moet wees, agtergekom het, verfyn die twee nou geure en voeg toenemende hoeveelhede stevia en vanielje by klein koppies beige vloeistof sonder smaak.

Cho Snyder staan ​​in die kamer, met 'n handskoen en 'n bril, en voeg 'n klein bietjie vanielje by 'n voorbeeldbeker Schmilk.

“Hmm, miskien was dit te veel, ” sê hy en kyk na die poeier wat bo -op die vloeistof sit.

Hy roer dit op en slaan dit terug.

Eintlik, ”, stop hy, en miskien het dit 'n bietjie meer nodig. ”

Vloeibare maaltye word gemaak deur verskillende meel en voedingstowwe te meng.
Dieet hackers pas resepte aan, dan ander
hackers pas die resepte aan volgens hul behoeftes.

In Europa is daar Joylent — 'n vloeibare maaltyddrank met veel smaak.
In Utah is daar Keto Chow, 'n ketogene mengsel met 'n hoë vet en lae koolhidraat wat sagteware -ingenieur Chris Bair in sy vrye tyd maak en verkoop.
Aan die ooskus het Ted Tieken begin met KetoSoy, 'n onderneming wat 'n produk produseer vir mense wat 'n ketogene dieet (hoë vet, koolhidraat) het.


Tegnies vaardige paar maak van dieet-inbraak 'n voltydse eksperiment

Die derde verdieping van die American Industrial Center in die Dogpatch -distrik van San Francisco is 'n sentrale plek vir voedsel. Dit huisves banketbakkers, kolwyntjiebakkers, gebakmakers en spysenieringsondernemings. Almal maak of verpak kos. Selfs die twee jong ouens wat meer na chemici lyk as sjefs, maak tegnies kos. 'N Nuwe soort kos.

Alex Cho Snyder (27) en Richard Sim (26 & 8212), weggesteek in die vogtige beheerde, lugversorgde hoek van die gebou, kap beide die mens se dieet in. Hulle spandeer hul dae aan die meet en eksperimenteer met verskillende meel en poeiers, en meng pannekoekbeslagagtige drankies wat belowe om volledige voeding te lewer.

Voedselwetenskaplikes is egter ook nie. Hulle het nie 'n agtergrond in gesondheid of voeding nie. Hulle beskou hulle nie eers as sjefs nie.

Cho Snyder is 'n opgeleide sagteware -ingenieur. Sim was vroeër 'n tegniese werwer. Albei is mede-eienaars van Super Body Fuel, 'n onderneming wat besig is met iets waaraan voedselwetenskaplikes al dekades lank werk: verbetering van wat en hoe ons eet.

Geïnspireer deur Rosa Labs, die begin van Los Angeles wat die mees onlangse golf van dieet inbreek deur sy vloeibare maaltyd Soylent (ja, soos die fliek. Nee, dit is nie gemaak van mense nie. ”), Cho Snyder en Sim het 'n reeks poeiermengsels ontwikkel wat met water of melk geskud kan word om 'n volledige, voedsame maaltyd te bied.

In teenstelling met SlimFast en ander vloeibare maaltydvervangers wat as gewigsverlies- of gewigstoename-aanvullings verkoop word, is Super Body Fuel ’s Schmilk en Athlete Fuel vir daaglikse verbruik vinniger as kook, goedkoper as om uit te eet, om groter te pak voedingspons as 'n klubbroodjie.

As dit 'n bietjie wetenskaplik ongesond klink, is dit omdat die jurie weet of hierdie gekapte diëte op die lange duur gesond en veilig is. Sommige voedingsdeskundiges sê dat jy kos kan omskep soos jy wil, maar mense is ontwerp om volvoedsel te eet, kou en alles.

As voedsel vooraf gemeng en gemeng is, slaan ons 'n deel daarvan weg

sê Neal Malik, 'n assistent -professor in kuns en wetenskap vir natuurgesondheid aan die Bastyr Universiteit in San Diego. Net omdat dit in vloeibare vorm is, maak dit dit nie meer biobeskikbaar nie. ”

Nog 'n probleem: Baie gekapte voedselprodukte ondergaan nie dieselfde regulasies as die voedsel wat ons in supermarkte kry nie, en produkte soos Soylent en Schmilk is so nuut dat min, indien enige, navorsing gedoen is om die doeltreffendheid daarvan te bewys.

“Jy kan nie altyd seker wees wat jy kry nie, en Malik het gesê.

Dieet hackers smeek egter om te verskil.

Deur hul resepte in die openbaar te deel op webforums en webwerwe soos Reddit, voer hulle aan dat hul maaltye net so deursigtig is as wat u kry. Dit was eintlik Rosa Labs ’ se eerste deel van die Soylent-resep wat 'n beweging veroorsaak het van mense wat hul eie meel en poeiers by Amazon bestel en tuisgemaakte weergawes van die beige-gekleurde drankie meng.

Cho Snyder was een van die eerste wat die Soylent -resep gemaak het, en het dit aangebring deur die hoeveelheid koolhidrate te verminder en die vesel te verhoog. Hy het sy voedselwetenskaplike eksperimente in sy kombuis uitgevoer, vir hom homself tuisgemaakte Soylent opgemaak en sy aangepaste resepte aanlyn geplaas.

Net soos Rob Rhinehart (27), wat die oorspronklike Soylent geskep het en nou uitvoerende hoof is van die Rosa Labs wat deur die onderneming gesteun word, het Cho Snyder opgetree as 'n alles-in-een-voedselvervaardiger en -toetser. Hy het homself 'n menslike proefkonyn gemaak en die resep aangepas op grond van hoe dit hom laat voel het.

As iemand veiligheidsprobleme het, hoef hulle net na hom te kyk: sover hy weet, leef hy nog steeds en is hy gesond.

Toe mede-forumgangers vra of hulle sy weergawe van Soylent by hom kan koop, begin hy ook vir hulle bondels opdok.

Aanvanklik het ek gedink dat dit net 'n paar maande sou duur, en hierdie mense wat by my wou koop, was net toevallige mense op forums, en sodra die amptelike Soylent uitgekom het, wou niemand hierdie toevallige ding wat ek gemaak het nie, & #8221 het Cho Snyder gesê.

Maar die belangstelling het nie bedaar nie, en minder as vier maande nadat hy sy eerste aankoop in Soylent gemaak het, het Cho Snyder sy werk as programmeerder verlaat om voltyds 'n dieet -hacking te volg.

Mense het 'n aangebore begeerte om te verbeter, te verander en dinge beter te maak, en ons het dit al lank gedoen met dinge rondom ons, ” het Dave Asprey, 'n Silicon Valley -entrepreneur, skrywer van die New York Times se topverkoper gesê Bulletproof Diet ” en selfbeskrywe liggaam en dieet hacker. ”

Nou draai ons ons aangebore begeerte na binne, en hy het gesê.

Alhoewel Asprey's Bulletproof Diet, wat die verbruik van botter in koffie bevorder en mense ontmoedig om sekere korrels en peulgewasse te eet, baie verskil van Rosa Labs ’ en Super Body Fuel ’s vloeibare maaltye, werk dit op 'n soortgelyke beginsel: ons is verantwoordelik vir ons liggame, en ons kan ons met allerhande beskikbare inligting bewapen om ons dieet te hack vir beter resultate.

En dit is geen verrassing dat dit nou alles gebeur nie, volgens Chris Dixon, 'n algemene vennoot by die waagkapitaalfirma Andreessen Horowitz, wat $ 20 miljoen in Soylent belê het.

Die internet het mense in staat gestel om die wetenskap agter voedsel te ondersoek. E-handel het mense in staat gestel om hul kombuis-eksperimente in ondernemings te verander. En webforums het plekke geword waar mense die woord kan versprei oor wat hulle maak en wat hulle geleer het.

Dit is 'n beweging van mense wat die wetenskap en al die navorsing wat die afgelope dekades in voeding gedoen het, wil gebruik om beter voedselprodukte te skep, het Dixon gesê.

Cho Snyder en Sim het 'n lang pad gekom van kombuise. Hul Super Body Fuel -hoek in die American Industrial Center is die tuiste van gesteriliseerde oppervlaktes, duur digitale weegskaal en 'n “ gegeurde sementmenger ” om hul meel en poeiers te meng.

Nadat hulle die hoeveelheid vitamiene en minerale wat in elke porsie Schmilk moet wees, agtergekom het, verfyn die twee nou geure en voeg toenemende hoeveelhede stevia en vanielje by klein koppies beige vloeistof sonder smaak.

Cho Snyder staan ​​in die kamer, met 'n handskoen en 'n bril, en voeg 'n klein bietjie vanielje by 'n voorbeeldkoppie Schmilk.

“Hmm, miskien was dit te veel, ” sê hy en kyk na die poeier wat bo -op die vloeistof sit.

Hy roer dit op en slaan dit terug.

Eintlik, ”, stop hy, en miskien het dit 'n bietjie meer nodig. ”

Vloeibare maaltye word gemaak deur verskillende meel en voedingstowwe te meng.
Dieet hackers pas resepte aan, dan ander
hackers pas die resepte aan volgens hul behoeftes.

In Europa is daar Joylent — 'n vloeibare maaltyddrank met veel smaak.
In Utah is daar Keto Chow, 'n ketogene mengsel met 'n hoë vet en lae koolhidraat wat sagteware -ingenieur Chris Bair in sy vrye tyd maak en verkoop.
Aan die ooskus het Ted Tieken begin met KetoSoy, 'n onderneming wat 'n produk produseer vir mense wat 'n ketogene dieet (hoë vet, koolhidraat) het.


Tegnies vaardige paar maak van dieet-inbraak 'n voltydse eksperiment

Die derde verdieping van die American Industrial Center in die Dogpatch -distrik van San Francisco is 'n sentrale plek vir voedsel. Dit huisves banketbakkers, kolwyntjiebakkers, gebakmakers en spysenieringsondernemings. Almal maak of verpak kos. Selfs die twee jong ouens wat meer na chemici lyk as sjefs, maak tegnies kos. 'N Nuwe soort kos.

Alex Cho Snyder (27) en Richard Sim (26 & 8212), weggesteek in die humiditeitsbeheerde, lugversorgde hoek van die gebou, kap beide die mens se dieet in, met 'n glans, in haarnette en gesigmaskers. Hulle spandeer hul dae aan die meet en eksperimenteer met verskillende meel en poeiers, en meng pannekoekbeslagagtige drankies wat belowe om volledige voeding te lewer.

Voedselwetenskaplikes is egter ook nie. Hulle het nie 'n agtergrond in gesondheid of voeding nie. Hulle beskou hulle nie eers as sjefs nie.

Cho Snyder is 'n opgeleide sagteware -ingenieur. Sim was vroeër 'n tegniese werwer. Albei is mede-eienaars van Super Body Fuel, 'n onderneming wat besig is met iets waaraan voedselwetenskaplikes al dekades lank werk: verbetering van wat en hoe ons eet.

Geïnspireer deur Rosa Labs, die begin van Los Angeles wat die mees onlangse golf van dieet inbreek deur sy vloeibare maaltyd Soylent (ja, soos die fliek. Nee, dit is nie gemaak van mense nie. ”), Cho Snyder en Sim het 'n reeks poeiermengsels ontwikkel wat met water of melk geskud kan word om 'n volledige, voedsame maaltyd te bied.

In teenstelling met SlimFast en ander vloeibare maaltydvervangers wat as gewigsverlies- of gewigstoename-aanvullings verkoop word, is Super Body Fuel ’s Schmilk en Athlete Fuel vir daaglikse verbruik vinniger as kook, goedkoper as om uit te eet, om groter te pak voedingspons as 'n klubbroodjie.

As dit 'n bietjie wetenskaplik ongesond klink, is dit omdat die jurie weet of hierdie gekapte diëte op die lange duur gesond en veilig is. Sommige voedingsdeskundiges sê dat jy kos kan omskep soos jy wil, maar mense is ontwerp om volvoedsel te eet, kou en alles.

As voedsel vooraf gemeng en gemeng is, slaan ons 'n deel daarvan weg

sê Neal Malik, 'n assistent -professor in kuns en wetenskap vir natuurgesondheid aan die Bastyr Universiteit in San Diego. Net omdat dit in vloeibare vorm is, maak dit dit nie meer biobeskikbaar nie. ”

Nog 'n probleem: Baie gekapte voedselprodukte ondergaan nie dieselfde regulasies as die voedsel wat ons in supermarkte kry nie, en produkte soos Soylent en Schmilk is so nuut dat min, indien enige, navorsing gedoen is om die doeltreffendheid daarvan te bewys.

“Jy kan nie altyd seker wees wat jy kry nie, het Malik gesê.

Dieet hackers smeek egter om te verskil.

Deur hul resepte in die openbaar te deel op webforums en webwerwe soos Reddit, voer hulle aan dat hul maaltye net so deursigtig is as wat u kry. Trouens, dit was Rosa Labs ’ se eerste deel van die Soylent-resep wat 'n beweging veroorsaak het van mense wat hul eie meel en poeiers by Amazon bestel en tuisgemaakte weergawes van die beige-gekleurde drankie meng.

Cho Snyder was een van die eerste wat die Soylent -resep gemaak het, en het dit aangebring deur die hoeveelheid koolhidrate te verminder en die vesel te verhoog. Hy het sy voedselwetenskaplike eksperimente in sy kombuis uitgevoer, vir hom homself tuisgemaakte Soylent opgemaak en sy aangepaste resepte aanlyn geplaas.

Net soos Rob Rhinehart (27), wat die oorspronklike Soylent geskep het en nou uitvoerende hoof is van die Rosa Labs wat deur die onderneming gesteun word, het Cho Snyder opgetree as 'n alles-in-een voedselskepper en -toetser. Hy het homself 'n menslike proefkonyn gemaak en die resep aangepas op grond van hoe dit hom laat voel het.

As iemand veiligheidsprobleme het, hoef hulle net na hom te kyk: sover hy weet, leef hy nog steeds en is hy gesond.

Toe mede-forumgangers vra of hulle sy weergawe van Soylent by hom kan koop, begin hy ook vir hulle bondels opdok.

Aanvanklik het ek gedink dat dit net 'n paar maande sou duur, en hierdie mense wat by my wou koop, was net toevallige mense op forums, en sodra die amptelike Soylent uitgekom het, wou niemand hierdie toevallige ding wat ek gemaak het nie, & #8221 het Cho Snyder gesê.

Maar die belangstelling het nie bedaar nie, en minder as vier maande nadat hy sy eerste aankoop in Soylent gemaak het, het Cho Snyder sy werk as programmeerder verlaat om voltyds 'n dieet -hacking te volg.

Mense het 'n aangebore begeerte om te verbeter, te verander en dinge beter te maak, en ons het dit al lank gedoen met dinge rondom ons, ” het Dave Asprey, 'n Silicon Valley -entrepreneur, skrywer van die New York Times se topverkoper gesê Bulletproof Diet ” en selfbeskrywe liggaam en dieet hacker. ”

Nou draai ons ons aangebore begeerte na binne, en hy het gesê.

Alhoewel Asprey's Bulletproof Diet, wat die verbruik van botter in koffie bevorder en mense ontmoedig om sekere korrels en peulgewasse te eet, baie verskil van Rosa Labs ’ en Super Body Fuel ’s vloeibare maaltye, werk dit op 'n soortgelyke beginsel: ons is verantwoordelik vir ons liggame, en ons kan ons met allerhande beskikbare inligting bewapen om ons dieet te hack vir beter resultate.

En dit is geen verrassing dat dit nou alles gebeur nie, volgens Chris Dixon, 'n algemene vennoot by die waagkapitaalfirma Andreessen Horowitz, wat $ 20 miljoen in Soylent belê het.

Die internet het mense in staat gestel om die wetenskap agter voedsel te ondersoek. E-handel het mense in staat gestel om hul kombuis-eksperimente in ondernemings te verander. En webforums het plekke geword waar mense die woord kan versprei oor wat hulle maak en wat hulle geleer het.

Dit is 'n beweging van mense wat die wetenskap en al die navorsing wat die afgelope dekades in voeding gedoen het, wil gebruik om beter voedselprodukte te skep, het Dixon gesê.

Cho Snyder en Sim het 'n lang pad gekom van kombuise. Hul Super Body Fuel -hoek in die American Industrial Center is die tuiste van gesteriliseerde oppervlaktes, duur digitale weegskale en 'n “ gegeurde sementmenger ” om hul meel en poeiers te meng.

Nadat hulle die hoeveelheid vitamiene en minerale wat in elke porsie Schmilk moet wees, uitgepluis het, verfyn die twee nou geure, en voeg toenemende hoeveelhede stevia en vanielje by klein koppies beige vloeistof sonder smaak.

Cho Snyder staan ​​in die kamer, met 'n handskoen en 'n bril, en voeg 'n klein bietjie vanielje by 'n voorbeeldbeker Schmilk.

“Hmm, miskien was dit te veel, ” sê hy en kyk na die poeier wat bo -op die vloeistof sit.

Hy roer dit op en slaan dit terug.

Eintlik, ”, stop hy, en miskien het dit 'n bietjie meer nodig. ”

Vloeibare maaltye word gemaak deur verskillende meel en voedingstowwe te meng.
Dieet hackers pas resepte aan, dan ander
hackers pas die resepte aan volgens hul behoeftes.

In Europa is daar Joylent — 'n vloeibare maaltyddrank met veel smaak.
In Utah is daar Keto Chow, 'n ketogene mengsel met 'n hoë vet en lae koolhidrate wat die sagteware -ingenieur Chris Bair in sy vrye tyd maak en verkoop.
Aan die ooskus het Ted Tieken begin met KetoSoy, 'n onderneming wat 'n produk produseer vir mense wat 'n ketogene dieet (hoë vet, koolhidraat) het.


Tegnies vaardige paar maak van dieet-inbraak 'n voltydse eksperiment

Die derde verdieping van die American Industrial Center in die Dogpatch -distrik van San Francisco is 'n sentrale plek vir voedsel. Dit huisves banketbakkers, kolwyntjiebakkers, gebakmakers en spysenieringsondernemings. Almal maak of verpak kos. Selfs die twee jong ouens wat meer na chemici lyk as sjefs, maak tegnies kos. 'N Nuwe soort kos.

Alex Cho Snyder (27) en Richard Sim (26 & 8212), weggesteek in die humiditeitsbeheerde, lugversorgde hoek van die gebou, kap beide die mens se dieet in, met 'n glans, in haarnette en gesigmaskers. Hulle spandeer hul dae aan die meet en eksperimenteer met verskillende meel en poeiers, en meng pannekoekbeslagagtige drankies wat belowe om volledige voeding te lewer.

Voedselwetenskaplikes is egter ook nie. Hulle het nie 'n agtergrond in gesondheid of voeding nie. Hulle beskou hulle nie eers as sjefs nie.

Cho Snyder is 'n opgeleide sagteware -ingenieur. Sim was vroeër 'n tegniese werwer. Albei is mede-eienaars van Super Body Fuel, 'n onderneming wat besig is met iets waaraan voedselwetenskaplikes al dekades lank werk: verbetering van wat en hoe ons eet.

Geïnspireer deur Rosa Labs, die begin van Los Angeles wat die mees onlangse golf van dieet inbreek deur sy vloeibare maaltyd Soylent (ja, soos die fliek. Nee, dit is nie gemaak van mense nie. ”), Cho Snyder en Sim het 'n reeks poeiermengsels ontwikkel wat met water of melk geskud kan word om 'n volledige, voedsame maaltyd te bied.

In teenstelling met SlimFast en ander vloeibare maaltydvervangings wat as gewigsverlies- of gewigstoename-aanvullings verkoop word, is Super Body Fuel ’s Schmilk en Athlete Fuel vir daaglikse verbruik vinniger as kook, goedkoper as om uit te eet, om groter te pak voedingspons as 'n klubbroodjie.

As dit 'n bietjie wetenskaplik ongesond klink, is dit omdat die jurie weet of hierdie gekapte diëte op die lange duur gesond en veilig is. Sommige voedingsdeskundiges sê dat jy kos kan omskep soos jy wil, maar mense is ontwerp om volvoedsel te eet, kou en alles.

As voedsel vooraf gemeng en gemeng is, slaan ons 'n deel daarvan weg

sê Neal Malik, 'n assistent -professor in kuns en wetenskap vir natuurgesondheid aan die Bastyr Universiteit in San Diego. Net omdat dit in vloeibare vorm is, maak dit dit nie meer biobeskikbaar nie. ”

Nog 'n probleem: Baie gekapte voedselprodukte ondergaan nie dieselfde regulasies as die voedsel wat ons in supermarkte kry nie, en produkte soos Soylent en Schmilk is so nuut dat min, indien enige, navorsing gedoen is om die doeltreffendheid daarvan te bewys.

“Jy kan nie altyd seker wees wat jy kry nie, het Malik gesê.

Dieet hackers smeek egter om te verskil.

Deur hul resepte in die openbaar te deel op webforums en webwerwe soos Reddit, voer hulle aan dat hul maaltye net so deursigtig is as wat u kry. Dit was eintlik Rosa Labs ’ se eerste deel van die Soylent-resep wat 'n beweging veroorsaak het van mense wat hul eie meel en poeiers by Amazon bestel en tuisgemaakte weergawes van die beige-gekleurde drankie meng.

Cho Snyder was een van die eerste wat die Soylent -resep gemaak het, en het dit aangebring deur die hoeveelheid koolhidrate te verminder en die vesel te verhoog. Hy het sy voedselwetenskaplike eksperimente in sy kombuis uitgevoer, 'n klompie tuisgemaakte Soylent vir homself opgemaak en sy aangepaste resepte aanlyn geplaas.

Net soos Rob Rhinehart (27), wat die oorspronklike Soylent geskep het en nou uitvoerende hoof is van die Rosa Labs wat deur die onderneming gesteun word, het Cho Snyder opgetree as 'n alles-in-een-voedselvervaardiger en -toetser. Hy het homself 'n menslike proefkonyn gemaak en die resep aangepas op grond van hoe dit hom laat voel het.

As iemand veiligheidsprobleme het, hoef hulle net na hom te kyk: sover hy weet, leef hy nog steeds en is hy gesond.

Toe mede-forumgangers vra of hulle sy weergawe van Soylent by hom kan koop, begin hy ook vir hulle bondels opdok.

Aanvanklik het ek gedink dat dit net 'n paar maande sou duur, en hierdie mense wat by my wou koop, was net toevallige mense op forums, en sodra die amptelike Soylent uitgekom het, wou niemand hierdie toevallige ding wat ek gemaak het nie, & #8221 het Cho Snyder gesê.

Maar die belangstelling het nie bedaar nie, en minder as vier maande nadat hy sy eerste aankoop in Soylent gemaak het, het Cho Snyder sy werk as programmeerder verlaat om voltyds 'n dieet -hacking te volg.

Mense het 'n aangebore begeerte om te verbeter, te verander en dinge beter te maak, en ons het dit al lank gedoen met dinge rondom ons, ” het Dave Asprey, 'n Silicon Valley -entrepreneur, skrywer van die New York Times se topverkoper gesê Bulletproof Diet ” en selfbeskrywe liggaam en dieet hacker. ”

Nou draai ons ons aangebore begeerte na binne, en hy het gesê.

Alhoewel Asprey's Bulletproof Diet, wat die verbruik van botter in koffie bevorder en mense ontmoedig om sekere korrels en peulgewasse te eet, baie verskil van Rosa Labs ’ en Super Body Fuel ’s vloeibare maaltye, werk dit op 'n soortgelyke beginsel: ons is verantwoordelik vir ons liggame, en ons kan ons met allerhande beskikbare inligting bewapen om ons dieet te hack vir beter resultate.

En dit is geen verrassing dat dit nou alles gebeur nie, volgens Chris Dixon, 'n algemene vennoot by die waagkapitaalfirma Andreessen Horowitz, wat $ 20 miljoen in Soylent belê het.

Die internet het mense in staat gestel om die wetenskap agter voedsel te ondersoek. E-handel het mense in staat gestel om hul kombuis-eksperimente in ondernemings te verander. En webforums het plekke geword waar mense die woord kan versprei oor wat hulle maak en wat hulle geleer het.

Dit is 'n beweging van mense wat die wetenskap en al die navorsing wat die afgelope dekades in voeding gedoen het, wil gebruik om beter voedselprodukte te skep, het Dixon gesê.

Cho Snyder en Sim het 'n lang pad gekom van kombuise. Hul Super Body Fuel -hoek in die American Industrial Center is die tuiste van gesteriliseerde oppervlaktes, duur digitale weegskaal en 'n “ gegeurde sementmenger ” om hul meel en poeiers te meng.

Nadat hulle die hoeveelheid vitamiene en minerale wat in elke porsie Schmilk moet wees, uitgepluis het, verfyn die twee nou geure, en voeg toenemende hoeveelhede stevia en vanielje by klein koppies beige vloeistof sonder smaak.

Cho Snyder staan ​​in die kamer, met 'n handskoen en 'n bril, en voeg 'n klein bietjie vanielje by 'n voorbeeldbeker Schmilk.

“Hmm, miskien was dit te veel, ” sê hy en kyk na die poeier wat bo -op die vloeistof sit.

Hy roer dit op en slaan dit terug.

Eintlik, ”, stop hy, en miskien het dit 'n bietjie meer nodig. ”

Vloeibare maaltye word gemaak deur verskillende meel en voedingstowwe te meng.
Dieet hackers pas resepte aan, dan ander
hackers pas die resepte aan volgens hul behoeftes.

In Europa is daar Joylent — 'n vloeibare maaltyddrank met veel smaak.
In Utah is daar Keto Chow, 'n ketogene mengsel met 'n hoë vet en lae koolhidraat wat sagteware -ingenieur Chris Bair in sy vrye tyd maak en verkoop.
Aan die ooskus het Ted Tieken begin met KetoSoy, 'n onderneming wat 'n produk produseer vir mense wat 'n ketogene dieet (hoë vet, koolhidraat) het.


Tegnies vaardige paar maak van dieet-inbraak 'n voltydse eksperiment

Die derde verdieping van die American Industrial Center in die Dogpatch -distrik van San Francisco is 'n sentrale plek vir voedsel. Dit huisves banketbakkers, kolwyntjiebakkers, gebakmakers en spysenieringsondernemings. Almal maak of verpak kos. Selfs die twee jong ouens wat meer na chemici lyk as sjefs, maak tegnies kos. 'N Nuwe soort kos.

Alex Cho Snyder (27) en Richard Sim (26 & 8212), weggesteek in die vogtige beheerde, lugversorgde hoek van die gebou, kap beide die mens se dieet in. Hulle spandeer hul dae aan die meet en eksperimenteer met verskillende meel en poeiers, en meng pannekoekbeslagagtige drankies wat belowe om volledige voeding te lewer.

Voedselwetenskaplikes is egter ook nie. Hulle het nie 'n agtergrond in gesondheid of voeding nie. Hulle beskou hulle nie eers as sjefs nie.

Cho Snyder is 'n opgeleide sagteware -ingenieur. Sim was vroeër 'n tegniese werwer. Albei is mede-eienaars van Super Body Fuel, 'n onderneming wat besig is met iets waaraan voedselwetenskaplikes al dekades lank werk: verbetering van wat en hoe ons eet.

Inspired by Rosa Labs, the Los Angeles startup that kicked off the most recent wave of diet hacking through its liquid meal Soylent (Yes, like the movie. No, it’s not made of “people.”), Cho Snyder and Sim have developed a range of powder mixes that can be shaken up with water or milk to provide a complete, nourishing meal.

Unlike SlimFast and other liquid meal replacements that are sold as weight loss or weight gain supplements, Super Body Fuel’s Schmilk and Athlete Fuel are for day-to-day consumption — quicker than cooking, cheaper than eating out, packing a bigger nutritional punch than a club sandwich.

If it all sounds a bit scientifically unsound, that’s because the jury is out on whether these hacked diets are healthful and safe in the long run. You can reverse-engineer food all you want, some nutritionists say, but humans were engineered to eat whole foods, chewing and all.

“If food is premixed and blended, we skip some of that ‘digestive

process,’ ” said Neal Malik, an assistant professor of natural health arts and science at Bastyr University in San Diego. “Just because it is in liquid form doesn’t make it more bioavailable.”

Another problem: Many hacked food products don’t undergo the same regulations as the food we find in supermarkets, and products such as Soylent and Schmilk are so new that little, if any, research has been done to prove their efficacy.

“You can’t always be sure what you’re getting,” Malik said.

Diet hackers beg to differ, though.

Sharing their recipes publicly on Web forums and sites such as Reddit, they argue that their meals are about as transparent as you get. In fact, it was Rosa Labs’ initial sharing of the Soylent recipe that spawned a movement of people ordering their own flours and powders from Amazon and mixing home-brewed versions of the beige-colored drink.

Cho Snyder was among the first to “hack” the Soylent recipe, making modifications to it by reducing the amount of carbs and upping the fiber. He conducted his food science experiments in his kitchen, whipping up batches of homemade Soylent for himself and posting his modified recipes online.

Like Rob Rhinehart, 27, who created the original Soylent and is now chief executive of the venture-backed Rosa Labs, Cho Snyder acted as an all-in-one food creator and tester. He made himself a human guinea pig, tweaking the recipe based on how it made him feel.

If anyone had safety concerns, they only had to look to him: As far as he’s aware, he’s still alive and well.

When fellow forum-goers asked whether they could buy his version of Soylent from him, he began whipping up batches for them, too.

“Initially I thought this would only last a few months, and these people who wanted to buy from me were just random people on forums, and once the official Soylent came out no one was going to want this random thing I was making,” Cho Snyder said.

But interest didn’t subside, and less than four months after making his first Soylent knockoff sale, Cho Snyder quit his job as a programmer to pursue diet hacking full time.

“People have an innate desire to improve, change and make things better, and we’ve done it to things around us for a long time,” said Dave Asprey, a Silicon Valley entrepreneur, author of the New York Times bestselling “Bulletproof Diet” and self-described “body and diet hacker.”

“Now we’re turning our innate desire inward,” he said.

Although Asprey’s Bulletproof Diet, which promotes the consumption of butter in coffee and discourages people from eating certain grains and legumes, is very different from Rosa Labs’ and Super Body Fuel’s liquid meals, it operates on a similar principle: that we’re in charge of our bodies, and we can arm ourselves with widely available information to hack our diets for better results.

And it’s no surprise it’s all happening now, according to Chris Dixon, a general partner at the venture capital firm Andreessen Horowitz, which invested $20 million in Soylent.

The Internet has empowered people to research the science behind food. E-commerce has allowed individuals to turn their kitchen experiments into businesses. And Web forums have become places where people can spread the word about what they’re making and what they’ve learned.

“This is a movement of people wanting to use science and all the research that’s happened over the last many decades in nutrition to create better food products,” Dixon said.

Cho Snyder and Sim have come a long way from kitchen concoctions. Their Super Body Fuel nook in the American Industrial Center is home to sterilized surfaces, expensive digital scales and a “glorified cement mixer” for mixing their flours and powders.

Having figured out the amount of vitamins and minerals that should go into each serving of Schmilk, the two are now refining flavors, adding incremental amounts of stevia and vanilla to little sample cups of flavorless beige liquid.

Standing in the room, gloved and goggled, Cho Snyder adds a small dash of vanilla to a sample cup of Schmilk.

“Hmm, maybe that was too much,” he says, looking at the powder sitting on top of the liquid.

He stirs it up and knocks it back.

“Actually,” he pauses, “maybe it needs a bit more.”

Liquid meals are being created by mixing various flours and powders of nutrients.
Diet hackers tweak recipes, then other
hackers tweak those recipes to suit their needs.

In Europe, there’s Joylent — a multi-flavored liquid meal drink.
In Utah, there’s Keto Chow, a ketogenic (high fat, low carb) mix that software engineer Chris Bair makes and sells in his spare time.
On the East Coast, Ted Tieken started KetoSoy, a company that produces a product for people on the ketogenic (high fat, low carb) diet.


Tech-savvy pair turns diet hacking into full-time experiment

The third floor of the American Industrial Center in San Francisco’s Dogpatch district is food central. It houses confectioners, cupcake bakers, pastry makers and catering companies. Everyone is making or packaging food. Even the two youngish guys who look more like chemists than chefs are, technically, making food. A new kind of food.

Tucked away in the humidity-controlled, air-conditioned nook of the building, Alex Cho Snyder, 27, and Richard Sim, 26 — both gloved, goggled, in hairnets and face masks — are hacking the human diet. They spend their days measuring and experimenting with various flours and powders, mixing pancake batter-like drinks that promise to deliver complete nutrition.

Neither are food scientists, though. They don’t have backgrounds in health or nutrition. They don’t even consider themselves chefs.

Cho Snyder is a trained software engineer. Sim used to be a technical recruiter. Both are co-owners of Super Body Fuel, a company getting in on something that food scientists have worked on for decades: improving what and how we eat.

Inspired by Rosa Labs, the Los Angeles startup that kicked off the most recent wave of diet hacking through its liquid meal Soylent (Yes, like the movie. No, it’s not made of “people.”), Cho Snyder and Sim have developed a range of powder mixes that can be shaken up with water or milk to provide a complete, nourishing meal.

Unlike SlimFast and other liquid meal replacements that are sold as weight loss or weight gain supplements, Super Body Fuel’s Schmilk and Athlete Fuel are for day-to-day consumption — quicker than cooking, cheaper than eating out, packing a bigger nutritional punch than a club sandwich.

If it all sounds a bit scientifically unsound, that’s because the jury is out on whether these hacked diets are healthful and safe in the long run. You can reverse-engineer food all you want, some nutritionists say, but humans were engineered to eat whole foods, chewing and all.

“If food is premixed and blended, we skip some of that ‘digestive

process,’ ” said Neal Malik, an assistant professor of natural health arts and science at Bastyr University in San Diego. “Just because it is in liquid form doesn’t make it more bioavailable.”

Another problem: Many hacked food products don’t undergo the same regulations as the food we find in supermarkets, and products such as Soylent and Schmilk are so new that little, if any, research has been done to prove their efficacy.

“You can’t always be sure what you’re getting,” Malik said.

Diet hackers beg to differ, though.

Sharing their recipes publicly on Web forums and sites such as Reddit, they argue that their meals are about as transparent as you get. In fact, it was Rosa Labs’ initial sharing of the Soylent recipe that spawned a movement of people ordering their own flours and powders from Amazon and mixing home-brewed versions of the beige-colored drink.

Cho Snyder was among the first to “hack” the Soylent recipe, making modifications to it by reducing the amount of carbs and upping the fiber. He conducted his food science experiments in his kitchen, whipping up batches of homemade Soylent for himself and posting his modified recipes online.

Like Rob Rhinehart, 27, who created the original Soylent and is now chief executive of the venture-backed Rosa Labs, Cho Snyder acted as an all-in-one food creator and tester. He made himself a human guinea pig, tweaking the recipe based on how it made him feel.

If anyone had safety concerns, they only had to look to him: As far as he’s aware, he’s still alive and well.

When fellow forum-goers asked whether they could buy his version of Soylent from him, he began whipping up batches for them, too.

“Initially I thought this would only last a few months, and these people who wanted to buy from me were just random people on forums, and once the official Soylent came out no one was going to want this random thing I was making,” Cho Snyder said.

But interest didn’t subside, and less than four months after making his first Soylent knockoff sale, Cho Snyder quit his job as a programmer to pursue diet hacking full time.

“People have an innate desire to improve, change and make things better, and we’ve done it to things around us for a long time,” said Dave Asprey, a Silicon Valley entrepreneur, author of the New York Times bestselling “Bulletproof Diet” and self-described “body and diet hacker.”

“Now we’re turning our innate desire inward,” he said.

Although Asprey’s Bulletproof Diet, which promotes the consumption of butter in coffee and discourages people from eating certain grains and legumes, is very different from Rosa Labs’ and Super Body Fuel’s liquid meals, it operates on a similar principle: that we’re in charge of our bodies, and we can arm ourselves with widely available information to hack our diets for better results.

And it’s no surprise it’s all happening now, according to Chris Dixon, a general partner at the venture capital firm Andreessen Horowitz, which invested $20 million in Soylent.

The Internet has empowered people to research the science behind food. E-commerce has allowed individuals to turn their kitchen experiments into businesses. And Web forums have become places where people can spread the word about what they’re making and what they’ve learned.

“This is a movement of people wanting to use science and all the research that’s happened over the last many decades in nutrition to create better food products,” Dixon said.

Cho Snyder and Sim have come a long way from kitchen concoctions. Their Super Body Fuel nook in the American Industrial Center is home to sterilized surfaces, expensive digital scales and a “glorified cement mixer” for mixing their flours and powders.

Having figured out the amount of vitamins and minerals that should go into each serving of Schmilk, the two are now refining flavors, adding incremental amounts of stevia and vanilla to little sample cups of flavorless beige liquid.

Standing in the room, gloved and goggled, Cho Snyder adds a small dash of vanilla to a sample cup of Schmilk.

“Hmm, maybe that was too much,” he says, looking at the powder sitting on top of the liquid.

He stirs it up and knocks it back.

“Actually,” he pauses, “maybe it needs a bit more.”

Liquid meals are being created by mixing various flours and powders of nutrients.
Diet hackers tweak recipes, then other
hackers tweak those recipes to suit their needs.

In Europe, there’s Joylent — a multi-flavored liquid meal drink.
In Utah, there’s Keto Chow, a ketogenic (high fat, low carb) mix that software engineer Chris Bair makes and sells in his spare time.
On the East Coast, Ted Tieken started KetoSoy, a company that produces a product for people on the ketogenic (high fat, low carb) diet.


Tech-savvy pair turns diet hacking into full-time experiment

The third floor of the American Industrial Center in San Francisco’s Dogpatch district is food central. It houses confectioners, cupcake bakers, pastry makers and catering companies. Everyone is making or packaging food. Even the two youngish guys who look more like chemists than chefs are, technically, making food. A new kind of food.

Tucked away in the humidity-controlled, air-conditioned nook of the building, Alex Cho Snyder, 27, and Richard Sim, 26 — both gloved, goggled, in hairnets and face masks — are hacking the human diet. They spend their days measuring and experimenting with various flours and powders, mixing pancake batter-like drinks that promise to deliver complete nutrition.

Neither are food scientists, though. They don’t have backgrounds in health or nutrition. They don’t even consider themselves chefs.

Cho Snyder is a trained software engineer. Sim used to be a technical recruiter. Both are co-owners of Super Body Fuel, a company getting in on something that food scientists have worked on for decades: improving what and how we eat.

Inspired by Rosa Labs, the Los Angeles startup that kicked off the most recent wave of diet hacking through its liquid meal Soylent (Yes, like the movie. No, it’s not made of “people.”), Cho Snyder and Sim have developed a range of powder mixes that can be shaken up with water or milk to provide a complete, nourishing meal.

Unlike SlimFast and other liquid meal replacements that are sold as weight loss or weight gain supplements, Super Body Fuel’s Schmilk and Athlete Fuel are for day-to-day consumption — quicker than cooking, cheaper than eating out, packing a bigger nutritional punch than a club sandwich.

If it all sounds a bit scientifically unsound, that’s because the jury is out on whether these hacked diets are healthful and safe in the long run. You can reverse-engineer food all you want, some nutritionists say, but humans were engineered to eat whole foods, chewing and all.

“If food is premixed and blended, we skip some of that ‘digestive

process,’ ” said Neal Malik, an assistant professor of natural health arts and science at Bastyr University in San Diego. “Just because it is in liquid form doesn’t make it more bioavailable.”

Another problem: Many hacked food products don’t undergo the same regulations as the food we find in supermarkets, and products such as Soylent and Schmilk are so new that little, if any, research has been done to prove their efficacy.

“You can’t always be sure what you’re getting,” Malik said.

Diet hackers beg to differ, though.

Sharing their recipes publicly on Web forums and sites such as Reddit, they argue that their meals are about as transparent as you get. In fact, it was Rosa Labs’ initial sharing of the Soylent recipe that spawned a movement of people ordering their own flours and powders from Amazon and mixing home-brewed versions of the beige-colored drink.

Cho Snyder was among the first to “hack” the Soylent recipe, making modifications to it by reducing the amount of carbs and upping the fiber. He conducted his food science experiments in his kitchen, whipping up batches of homemade Soylent for himself and posting his modified recipes online.

Like Rob Rhinehart, 27, who created the original Soylent and is now chief executive of the venture-backed Rosa Labs, Cho Snyder acted as an all-in-one food creator and tester. He made himself a human guinea pig, tweaking the recipe based on how it made him feel.

If anyone had safety concerns, they only had to look to him: As far as he’s aware, he’s still alive and well.

When fellow forum-goers asked whether they could buy his version of Soylent from him, he began whipping up batches for them, too.

“Initially I thought this would only last a few months, and these people who wanted to buy from me were just random people on forums, and once the official Soylent came out no one was going to want this random thing I was making,” Cho Snyder said.

But interest didn’t subside, and less than four months after making his first Soylent knockoff sale, Cho Snyder quit his job as a programmer to pursue diet hacking full time.

“People have an innate desire to improve, change and make things better, and we’ve done it to things around us for a long time,” said Dave Asprey, a Silicon Valley entrepreneur, author of the New York Times bestselling “Bulletproof Diet” and self-described “body and diet hacker.”

“Now we’re turning our innate desire inward,” he said.

Although Asprey’s Bulletproof Diet, which promotes the consumption of butter in coffee and discourages people from eating certain grains and legumes, is very different from Rosa Labs’ and Super Body Fuel’s liquid meals, it operates on a similar principle: that we’re in charge of our bodies, and we can arm ourselves with widely available information to hack our diets for better results.

And it’s no surprise it’s all happening now, according to Chris Dixon, a general partner at the venture capital firm Andreessen Horowitz, which invested $20 million in Soylent.

The Internet has empowered people to research the science behind food. E-commerce has allowed individuals to turn their kitchen experiments into businesses. And Web forums have become places where people can spread the word about what they’re making and what they’ve learned.

“This is a movement of people wanting to use science and all the research that’s happened over the last many decades in nutrition to create better food products,” Dixon said.

Cho Snyder and Sim have come a long way from kitchen concoctions. Their Super Body Fuel nook in the American Industrial Center is home to sterilized surfaces, expensive digital scales and a “glorified cement mixer” for mixing their flours and powders.

Having figured out the amount of vitamins and minerals that should go into each serving of Schmilk, the two are now refining flavors, adding incremental amounts of stevia and vanilla to little sample cups of flavorless beige liquid.

Standing in the room, gloved and goggled, Cho Snyder adds a small dash of vanilla to a sample cup of Schmilk.

“Hmm, maybe that was too much,” he says, looking at the powder sitting on top of the liquid.

He stirs it up and knocks it back.

“Actually,” he pauses, “maybe it needs a bit more.”

Liquid meals are being created by mixing various flours and powders of nutrients.
Diet hackers tweak recipes, then other
hackers tweak those recipes to suit their needs.

In Europe, there’s Joylent — a multi-flavored liquid meal drink.
In Utah, there’s Keto Chow, a ketogenic (high fat, low carb) mix that software engineer Chris Bair makes and sells in his spare time.
On the East Coast, Ted Tieken started KetoSoy, a company that produces a product for people on the ketogenic (high fat, low carb) diet.


Tech-savvy pair turns diet hacking into full-time experiment

The third floor of the American Industrial Center in San Francisco’s Dogpatch district is food central. It houses confectioners, cupcake bakers, pastry makers and catering companies. Everyone is making or packaging food. Even the two youngish guys who look more like chemists than chefs are, technically, making food. A new kind of food.

Tucked away in the humidity-controlled, air-conditioned nook of the building, Alex Cho Snyder, 27, and Richard Sim, 26 — both gloved, goggled, in hairnets and face masks — are hacking the human diet. They spend their days measuring and experimenting with various flours and powders, mixing pancake batter-like drinks that promise to deliver complete nutrition.

Neither are food scientists, though. They don’t have backgrounds in health or nutrition. They don’t even consider themselves chefs.

Cho Snyder is a trained software engineer. Sim used to be a technical recruiter. Both are co-owners of Super Body Fuel, a company getting in on something that food scientists have worked on for decades: improving what and how we eat.

Inspired by Rosa Labs, the Los Angeles startup that kicked off the most recent wave of diet hacking through its liquid meal Soylent (Yes, like the movie. No, it’s not made of “people.”), Cho Snyder and Sim have developed a range of powder mixes that can be shaken up with water or milk to provide a complete, nourishing meal.

Unlike SlimFast and other liquid meal replacements that are sold as weight loss or weight gain supplements, Super Body Fuel’s Schmilk and Athlete Fuel are for day-to-day consumption — quicker than cooking, cheaper than eating out, packing a bigger nutritional punch than a club sandwich.

If it all sounds a bit scientifically unsound, that’s because the jury is out on whether these hacked diets are healthful and safe in the long run. You can reverse-engineer food all you want, some nutritionists say, but humans were engineered to eat whole foods, chewing and all.

“If food is premixed and blended, we skip some of that ‘digestive

process,’ ” said Neal Malik, an assistant professor of natural health arts and science at Bastyr University in San Diego. “Just because it is in liquid form doesn’t make it more bioavailable.”

Another problem: Many hacked food products don’t undergo the same regulations as the food we find in supermarkets, and products such as Soylent and Schmilk are so new that little, if any, research has been done to prove their efficacy.

“You can’t always be sure what you’re getting,” Malik said.

Diet hackers beg to differ, though.

Sharing their recipes publicly on Web forums and sites such as Reddit, they argue that their meals are about as transparent as you get. In fact, it was Rosa Labs’ initial sharing of the Soylent recipe that spawned a movement of people ordering their own flours and powders from Amazon and mixing home-brewed versions of the beige-colored drink.

Cho Snyder was among the first to “hack” the Soylent recipe, making modifications to it by reducing the amount of carbs and upping the fiber. He conducted his food science experiments in his kitchen, whipping up batches of homemade Soylent for himself and posting his modified recipes online.

Like Rob Rhinehart, 27, who created the original Soylent and is now chief executive of the venture-backed Rosa Labs, Cho Snyder acted as an all-in-one food creator and tester. He made himself a human guinea pig, tweaking the recipe based on how it made him feel.

If anyone had safety concerns, they only had to look to him: As far as he’s aware, he’s still alive and well.

When fellow forum-goers asked whether they could buy his version of Soylent from him, he began whipping up batches for them, too.

“Initially I thought this would only last a few months, and these people who wanted to buy from me were just random people on forums, and once the official Soylent came out no one was going to want this random thing I was making,” Cho Snyder said.

But interest didn’t subside, and less than four months after making his first Soylent knockoff sale, Cho Snyder quit his job as a programmer to pursue diet hacking full time.

“People have an innate desire to improve, change and make things better, and we’ve done it to things around us for a long time,” said Dave Asprey, a Silicon Valley entrepreneur, author of the New York Times bestselling “Bulletproof Diet” and self-described “body and diet hacker.”

“Now we’re turning our innate desire inward,” he said.

Although Asprey’s Bulletproof Diet, which promotes the consumption of butter in coffee and discourages people from eating certain grains and legumes, is very different from Rosa Labs’ and Super Body Fuel’s liquid meals, it operates on a similar principle: that we’re in charge of our bodies, and we can arm ourselves with widely available information to hack our diets for better results.

And it’s no surprise it’s all happening now, according to Chris Dixon, a general partner at the venture capital firm Andreessen Horowitz, which invested $20 million in Soylent.

The Internet has empowered people to research the science behind food. E-commerce has allowed individuals to turn their kitchen experiments into businesses. And Web forums have become places where people can spread the word about what they’re making and what they’ve learned.

“This is a movement of people wanting to use science and all the research that’s happened over the last many decades in nutrition to create better food products,” Dixon said.

Cho Snyder and Sim have come a long way from kitchen concoctions. Their Super Body Fuel nook in the American Industrial Center is home to sterilized surfaces, expensive digital scales and a “glorified cement mixer” for mixing their flours and powders.

Having figured out the amount of vitamins and minerals that should go into each serving of Schmilk, the two are now refining flavors, adding incremental amounts of stevia and vanilla to little sample cups of flavorless beige liquid.

Standing in the room, gloved and goggled, Cho Snyder adds a small dash of vanilla to a sample cup of Schmilk.

“Hmm, maybe that was too much,” he says, looking at the powder sitting on top of the liquid.

He stirs it up and knocks it back.

“Actually,” he pauses, “maybe it needs a bit more.”

Liquid meals are being created by mixing various flours and powders of nutrients.
Diet hackers tweak recipes, then other
hackers tweak those recipes to suit their needs.

In Europe, there’s Joylent — a multi-flavored liquid meal drink.
In Utah, there’s Keto Chow, a ketogenic (high fat, low carb) mix that software engineer Chris Bair makes and sells in his spare time.
On the East Coast, Ted Tieken started KetoSoy, a company that produces a product for people on the ketogenic (high fat, low carb) diet.


Tech-savvy pair turns diet hacking into full-time experiment

The third floor of the American Industrial Center in San Francisco’s Dogpatch district is food central. It houses confectioners, cupcake bakers, pastry makers and catering companies. Everyone is making or packaging food. Even the two youngish guys who look more like chemists than chefs are, technically, making food. A new kind of food.

Tucked away in the humidity-controlled, air-conditioned nook of the building, Alex Cho Snyder, 27, and Richard Sim, 26 — both gloved, goggled, in hairnets and face masks — are hacking the human diet. They spend their days measuring and experimenting with various flours and powders, mixing pancake batter-like drinks that promise to deliver complete nutrition.

Neither are food scientists, though. They don’t have backgrounds in health or nutrition. They don’t even consider themselves chefs.

Cho Snyder is a trained software engineer. Sim used to be a technical recruiter. Both are co-owners of Super Body Fuel, a company getting in on something that food scientists have worked on for decades: improving what and how we eat.

Inspired by Rosa Labs, the Los Angeles startup that kicked off the most recent wave of diet hacking through its liquid meal Soylent (Yes, like the movie. No, it’s not made of “people.”), Cho Snyder and Sim have developed a range of powder mixes that can be shaken up with water or milk to provide a complete, nourishing meal.

Unlike SlimFast and other liquid meal replacements that are sold as weight loss or weight gain supplements, Super Body Fuel’s Schmilk and Athlete Fuel are for day-to-day consumption — quicker than cooking, cheaper than eating out, packing a bigger nutritional punch than a club sandwich.

If it all sounds a bit scientifically unsound, that’s because the jury is out on whether these hacked diets are healthful and safe in the long run. You can reverse-engineer food all you want, some nutritionists say, but humans were engineered to eat whole foods, chewing and all.

“If food is premixed and blended, we skip some of that ‘digestive

process,’ ” said Neal Malik, an assistant professor of natural health arts and science at Bastyr University in San Diego. “Just because it is in liquid form doesn’t make it more bioavailable.”

Another problem: Many hacked food products don’t undergo the same regulations as the food we find in supermarkets, and products such as Soylent and Schmilk are so new that little, if any, research has been done to prove their efficacy.

“You can’t always be sure what you’re getting,” Malik said.

Diet hackers beg to differ, though.

Sharing their recipes publicly on Web forums and sites such as Reddit, they argue that their meals are about as transparent as you get. In fact, it was Rosa Labs’ initial sharing of the Soylent recipe that spawned a movement of people ordering their own flours and powders from Amazon and mixing home-brewed versions of the beige-colored drink.

Cho Snyder was among the first to “hack” the Soylent recipe, making modifications to it by reducing the amount of carbs and upping the fiber. He conducted his food science experiments in his kitchen, whipping up batches of homemade Soylent for himself and posting his modified recipes online.

Like Rob Rhinehart, 27, who created the original Soylent and is now chief executive of the venture-backed Rosa Labs, Cho Snyder acted as an all-in-one food creator and tester. He made himself a human guinea pig, tweaking the recipe based on how it made him feel.

If anyone had safety concerns, they only had to look to him: As far as he’s aware, he’s still alive and well.

When fellow forum-goers asked whether they could buy his version of Soylent from him, he began whipping up batches for them, too.

“Initially I thought this would only last a few months, and these people who wanted to buy from me were just random people on forums, and once the official Soylent came out no one was going to want this random thing I was making,” Cho Snyder said.

But interest didn’t subside, and less than four months after making his first Soylent knockoff sale, Cho Snyder quit his job as a programmer to pursue diet hacking full time.

“People have an innate desire to improve, change and make things better, and we’ve done it to things around us for a long time,” said Dave Asprey, a Silicon Valley entrepreneur, author of the New York Times bestselling “Bulletproof Diet” and self-described “body and diet hacker.”

“Now we’re turning our innate desire inward,” he said.

Although Asprey’s Bulletproof Diet, which promotes the consumption of butter in coffee and discourages people from eating certain grains and legumes, is very different from Rosa Labs’ and Super Body Fuel’s liquid meals, it operates on a similar principle: that we’re in charge of our bodies, and we can arm ourselves with widely available information to hack our diets for better results.

And it’s no surprise it’s all happening now, according to Chris Dixon, a general partner at the venture capital firm Andreessen Horowitz, which invested $20 million in Soylent.

The Internet has empowered people to research the science behind food. E-commerce has allowed individuals to turn their kitchen experiments into businesses. And Web forums have become places where people can spread the word about what they’re making and what they’ve learned.

“This is a movement of people wanting to use science and all the research that’s happened over the last many decades in nutrition to create better food products,” Dixon said.

Cho Snyder and Sim have come a long way from kitchen concoctions. Their Super Body Fuel nook in the American Industrial Center is home to sterilized surfaces, expensive digital scales and a “glorified cement mixer” for mixing their flours and powders.

Having figured out the amount of vitamins and minerals that should go into each serving of Schmilk, the two are now refining flavors, adding incremental amounts of stevia and vanilla to little sample cups of flavorless beige liquid.

Standing in the room, gloved and goggled, Cho Snyder adds a small dash of vanilla to a sample cup of Schmilk.

“Hmm, maybe that was too much,” he says, looking at the powder sitting on top of the liquid.

He stirs it up and knocks it back.

“Actually,” he pauses, “maybe it needs a bit more.”

Liquid meals are being created by mixing various flours and powders of nutrients.
Diet hackers tweak recipes, then other
hackers tweak those recipes to suit their needs.

In Europe, there’s Joylent — a multi-flavored liquid meal drink.
In Utah, there’s Keto Chow, a ketogenic (high fat, low carb) mix that software engineer Chris Bair makes and sells in his spare time.
On the East Coast, Ted Tieken started KetoSoy, a company that produces a product for people on the ketogenic (high fat, low carb) diet.


Tech-savvy pair turns diet hacking into full-time experiment

The third floor of the American Industrial Center in San Francisco’s Dogpatch district is food central. It houses confectioners, cupcake bakers, pastry makers and catering companies. Everyone is making or packaging food. Even the two youngish guys who look more like chemists than chefs are, technically, making food. A new kind of food.

Tucked away in the humidity-controlled, air-conditioned nook of the building, Alex Cho Snyder, 27, and Richard Sim, 26 — both gloved, goggled, in hairnets and face masks — are hacking the human diet. They spend their days measuring and experimenting with various flours and powders, mixing pancake batter-like drinks that promise to deliver complete nutrition.

Neither are food scientists, though. They don’t have backgrounds in health or nutrition. They don’t even consider themselves chefs.

Cho Snyder is a trained software engineer. Sim used to be a technical recruiter. Both are co-owners of Super Body Fuel, a company getting in on something that food scientists have worked on for decades: improving what and how we eat.

Inspired by Rosa Labs, the Los Angeles startup that kicked off the most recent wave of diet hacking through its liquid meal Soylent (Yes, like the movie. No, it’s not made of “people.”), Cho Snyder and Sim have developed a range of powder mixes that can be shaken up with water or milk to provide a complete, nourishing meal.

Unlike SlimFast and other liquid meal replacements that are sold as weight loss or weight gain supplements, Super Body Fuel’s Schmilk and Athlete Fuel are for day-to-day consumption — quicker than cooking, cheaper than eating out, packing a bigger nutritional punch than a club sandwich.

If it all sounds a bit scientifically unsound, that’s because the jury is out on whether these hacked diets are healthful and safe in the long run. You can reverse-engineer food all you want, some nutritionists say, but humans were engineered to eat whole foods, chewing and all.

“If food is premixed and blended, we skip some of that ‘digestive

process,’ ” said Neal Malik, an assistant professor of natural health arts and science at Bastyr University in San Diego. “Just because it is in liquid form doesn’t make it more bioavailable.”

Another problem: Many hacked food products don’t undergo the same regulations as the food we find in supermarkets, and products such as Soylent and Schmilk are so new that little, if any, research has been done to prove their efficacy.

“You can’t always be sure what you’re getting,” Malik said.

Diet hackers beg to differ, though.

Sharing their recipes publicly on Web forums and sites such as Reddit, they argue that their meals are about as transparent as you get. In fact, it was Rosa Labs’ initial sharing of the Soylent recipe that spawned a movement of people ordering their own flours and powders from Amazon and mixing home-brewed versions of the beige-colored drink.

Cho Snyder was among the first to “hack” the Soylent recipe, making modifications to it by reducing the amount of carbs and upping the fiber. He conducted his food science experiments in his kitchen, whipping up batches of homemade Soylent for himself and posting his modified recipes online.

Like Rob Rhinehart, 27, who created the original Soylent and is now chief executive of the venture-backed Rosa Labs, Cho Snyder acted as an all-in-one food creator and tester. He made himself a human guinea pig, tweaking the recipe based on how it made him feel.

If anyone had safety concerns, they only had to look to him: As far as he’s aware, he’s still alive and well.

When fellow forum-goers asked whether they could buy his version of Soylent from him, he began whipping up batches for them, too.

“Initially I thought this would only last a few months, and these people who wanted to buy from me were just random people on forums, and once the official Soylent came out no one was going to want this random thing I was making,” Cho Snyder said.

But interest didn’t subside, and less than four months after making his first Soylent knockoff sale, Cho Snyder quit his job as a programmer to pursue diet hacking full time.

“People have an innate desire to improve, change and make things better, and we’ve done it to things around us for a long time,” said Dave Asprey, a Silicon Valley entrepreneur, author of the New York Times bestselling “Bulletproof Diet” and self-described “body and diet hacker.”

“Now we’re turning our innate desire inward,” he said.

Although Asprey’s Bulletproof Diet, which promotes the consumption of butter in coffee and discourages people from eating certain grains and legumes, is very different from Rosa Labs’ and Super Body Fuel’s liquid meals, it operates on a similar principle: that we’re in charge of our bodies, and we can arm ourselves with widely available information to hack our diets for better results.

And it’s no surprise it’s all happening now, according to Chris Dixon, a general partner at the venture capital firm Andreessen Horowitz, which invested $20 million in Soylent.

The Internet has empowered people to research the science behind food. E-commerce has allowed individuals to turn their kitchen experiments into businesses. And Web forums have become places where people can spread the word about what they’re making and what they’ve learned.

“This is a movement of people wanting to use science and all the research that’s happened over the last many decades in nutrition to create better food products,” Dixon said.

Cho Snyder and Sim have come a long way from kitchen concoctions. Their Super Body Fuel nook in the American Industrial Center is home to sterilized surfaces, expensive digital scales and a “glorified cement mixer” for mixing their flours and powders.

Having figured out the amount of vitamins and minerals that should go into each serving of Schmilk, the two are now refining flavors, adding incremental amounts of stevia and vanilla to little sample cups of flavorless beige liquid.

Standing in the room, gloved and goggled, Cho Snyder adds a small dash of vanilla to a sample cup of Schmilk.

“Hmm, maybe that was too much,” he says, looking at the powder sitting on top of the liquid.

He stirs it up and knocks it back.

“Actually,” he pauses, “maybe it needs a bit more.”

Liquid meals are being created by mixing various flours and powders of nutrients.
Diet hackers tweak recipes, then other
hackers tweak those recipes to suit their needs.

In Europe, there’s Joylent — a multi-flavored liquid meal drink.
In Utah, there’s Keto Chow, a ketogenic (high fat, low carb) mix that software engineer Chris Bair makes and sells in his spare time.
On the East Coast, Ted Tieken started KetoSoy, a company that produces a product for people on the ketogenic (high fat, low carb) diet.


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